Crescent Diamond
Sectors: Life Coach & Facilitator
Services: Squarespace | StoryBrand Landing Page
The Challenge
Crescent Diamond is a life coach launching a new workshop — but wasn’t sure where to start. She needed a landing page to promote it, but also needed support clarifying the offer, shaping the message, and creating a page that would actually convert.
She had the vision and the content idea. What she needed was someone to help turn that into a compelling, strategic sales page.
What We Did
We started with a strategy session to clarify her goals and define the workshop offer. From there, we used the StoryBrand framework to create a clear, client-centered landing page that would speak directly to her ideal audience.
Here’s what we focused on:
Clarified the workshop offer and structured the page around audience transformation
Wrote conversion-focused copy that felt authentic and energizing
Chose photography that reflected Crescent’s style and spoke to the experience she was creating
Designed custom graphics to help key sections stand out and keep the page visually engaging
Built everything in Squarespace so she could easily update or reuse the layout for future workshops
Before
The Outcome
The final page gave Crescent a professional, polished sales tool she could use right away. She was able to start sending it out via email, direct outreach, and social media — and felt more confident promoting her work now that her offering was clearly articulated and beautifully presented.
After
In Short
A clean, compelling sales page built to launch a brand-new workshop and help Crescent show up with confidence and clarity.
Testimonial:
"Since Salaams took over my email marketing, we’ve doubled our list and seen a real jump in online sales and bookings.
I love the design—it’s fun and eye-catching—and now my business feels truly connected to the community. Working with Salaams lets me focus on what I love, while they handle the strategy that brings in guests."
Tim Nugent, Shakewell — Oakland, CA