Dian’s Well
Sectors: Collective Therapy Practice
Services: Pixpa | Strategic Refresh
The Challenge
Dian’s Well is a collective therapy practice for trans and gender expansive adults in Portland, Oregon, founded by Chris Doud. Chris had done a beautiful job designing the site himself, but without a clear strategy in place, the homepage wasn’t doing enough to communicate what the practice was or how it could help.
The copy on the homepage wasn’t persuasive and the layout didn’t immediately orient new visitors. The Staff page was a long scroll of bios that was difficult to navigate, and the menu structure wasn’t intuitive. The contact page had large blocks of dead space that pushed important content too far down the screen. Chris wanted to attract new clients and make it easy for them to understand what Dian’s Well offers and how to take the next step.
What We Did
This project was all about strategy and structure. We kept the spirit of Chris’s original design but made targeted improvements to help the site work better and connect more effectively with potential clients.
Here’s what we focused on:
Redesigned the homepage hero section with a clear header, subheader, and call to action that immediately communicates who the practice is for
Restructured the Staff page to include images and short bios that link to individual staff profile pages
Added meta titles and descriptions throughout the site to support search visibility
Created a new Peer Services page with a strategic layout that makes offerings easy to understand
Redesigned the contact page to remove dead space and make the form easier to access
Reorganized the site menu to be more intuitive and user-friendly
Before
The Outcome
The updated site keeps the warmth and care of Chris’s original design but makes it significantly more functional and client-focused. New visitors now get a clear sense of who the practice serves and how to get started. The Staff page feels more approachable and makes it easier to explore individual providers. The menu and page layouts are cleaner and more strategic, helping users find what they need faster and more easily.
After
In Short
A focused site refresh that brought clarity, structure, and strategy to an already thoughtful design so that Dian’s Well could better connect with new clients and support their growth.
Testimonial:
"I’m a DIY person, so I originally built my website myself. But as my business expanded, I realized I’d outgrown it. I needed my site to bring more people to my practice, to stand out more, and to better highlight my full team — especially on the staff page.
Salaams helped make my website really shine! They supported me with SEO optimization, formatting, accessibility, and gave incredibly helpful visual-spatial feedback that improved the overall feel of the site.
They were very communicative, friendly, and clearly skilled at what they do. Would I recommend them? Absolutely."
-Dian’s Well, Therapist