Elena Davydova Therapy
The Challenge
Elena Davydova is a therapist who had been practicing for a while but didn’t yet have a website for her business. She was still refining her niche and didn’t want to narrow her focus too much. At the same time, she needed a site that could speak to potential clients and offer a clear path to getting in touch.
She also wanted the site to be bilingual in English and Russian, reflecting her background and allowing her to connect with a wider audience.
Sectors: Therapy
Services: Brand Identity, Logomark and Wordmark Design, Bilingual Site Strategy and Development, Copywriting, Squarespace Design and Build, Blog Setup
What We Did
We approached this project with flexibility and intention. Elena didn’t want to be pigeonholed, so we structured the homepage to focus on her ideal client, while writing the rest of the site to leave room for a variety of potential clients to see themselves in the work.
Her brand identity included soft florals, textured paper backgrounds, and a gentle, welcoming aesthetic. The design strikes a balance between grounded and approachable, creating a sense of calm that mirrors Elena’s presence and style of care.
Here’s what we focused on:
Developed a brand identity including color palette, soft florals, paper textures, typography, and tone
Created both a custom logomark and wordmark
Designed and built a Squarespace site that feels warm, clean, and modern
Used Weglot to create a fully bilingual site in English and Russian
Added a blog section to showcase four of her previously published pieces
Wrote and structured copy to highlight her experience without boxing her in
Scroll the homepage 👇
The Outcome
The result is a visually soft and strategically strong website that feels aligned with Elena’s work. It communicates who she is, what she offers, and how she supports clients, while remaining open and inviting to a range of client types. The bilingual functionality adds accessibility, and the visual design — with florals, textured backgrounds, and thoughtful space — brings a unique warmth to the site.
In Short
A flexible, bilingual website and brand that helped a thoughtful therapist show up clearly without limiting her practice.