Anne Sherman Consulting
Sectors: Nonprofit
Services: Brand strategy, wordmark, messaging and copywriting, visual identity development, Squarespace website design and build.
The Challenge
Anne Sherman is a nonprofit consultant based in Brooklyn with more than 25 years of experience helping mission-driven organizations grow and evolve. Despite her deep expertise and long list of accomplishments, she had never built an online presence for her consulting work. Without a website or brand identity, it was difficult for potential clients to find her or understand the full scope of what she offered.
She needed a digital presence that reflected her credibility and spoke directly to the kinds of clients she works with.
What We Did
We started with foundational brand work to get clear on who Anne serves and how to communicate her value. From there, we developed a clean, professional website that speaks directly to nonprofit leaders and decision-makers.
Here’s what we focused on:
Defined her brand voice and visual identity
Clarified her core services and target audiences
Wrote strategic, client-centered copy that highlights her experience without overexplaining
Designed and built a simple, elegant Squarespace site that is easy to navigate and update over time
Scroll the homepage 👇
The Outcome
Anne now has an online presence that reflects the depth of her experience and makes it easy for potential clients to understand what she does and how to reach her. The site is professional without being stiff, personal without being casual, and structured to support her as she continues to grow her practice.
In Short
A grounded, strategic website build that helped a seasoned nonprofit consultant go from invisible online to fully represented.