Evangeline Weiss Consulting
Sectors: Anti-Racism Education · Coaching & Consulting · DEI
Location: North Carolina
Services: Brand Identity & Art Direction, Copywriting (StoryBrand), Website Design (Squarespace), Information Architecture, Online Course Setup, Platform Migration (Kajabi → Squarespace), Custom Wordmark
Website: evangelineweiss.com
The Challenge
For years we'd handled Evangeline's marketing and tech — but it wasn't until we sat in one of her anti-racism workshops that the real problem came into focus. In the room, her work was warm, direct, inspiring, and alive. Her website — then Beyond Conflict — was the opposite: corporate, bland, and forgettable.
A facilitator whose entire gift is human connection had a brand exuding none of it — her work and her website looked and felt like two completely different people.
What We Did
We rebuilt Evangeline's brand and site from the inside out, so the website finally feels like the woman leading the room. Four major shifts:
Her own art as the cornerstone. For 20 years, Evangeline has hand-drawn the illustrations in her own workshop booklets — binders full of them, deeply personal and full of heart. We made that artwork the foundation of the new brand, so the site carries her actual hand and personality instead of stock polish.
A heart at the center. The heart in her work was so palpable it had to be literal — we built the identity around a heart motif and a warm red, paired with a distinctive font for her wordmark.
Her real voice, on the page. We found her voice — direct but loving — from words we'd heard her say in the workshop and from her own writing, then structured the homepage with the StoryBrand framework so visitors instantly see themselves in her work.
Untangled offerings, a course, and a platform she owns. She had a lot — services, workshops, and two decades of material. We gave it a clear new structure, set up an online course to sell directly through Squarespace, and moved everything off Kajabi onto one platform she controls.
Before
After
Scroll the Homepage 👇
See it live →evangelineweiss.com
The Outcome
Evangeline's website now matches her work: warm, direct, alive, and unmistakably hers. Two decades of her own artwork anchor the brand, her voice carries the copy, her once-sprawling offerings are finally easy to navigate, and her course sells directly on a platform she owns — no more Kajabi. The rebrand didn't just look better; it closed the gap between how her work feels in the room and how it feels online, so the first impression finally does her justice.
Testimonial:
"I wanted a website that represented my values and my style, not just the words that describe me and my work. As soon as I started working with Salaams, I felt that I would be able to express a more authentic version of myself. Their team was thorough and did a great job working with the material I provided and suggesting a direction to go in when I felt unsure. I really appreciated all the choice points and opportunities to check in with myself about the final product. I loved the videos as a means of exchanging feedback! I highly recommend WeGo! and would work with them again in a heartbeat!”
-Evangeline Weiss
In Short
A beloved anti-racism facilitator whose website felt nothing like her work now has a brand as warm, direct, and alive as she is — built on 20 years of her own hand-drawn art, a heart-centered identity, her real voice, and an owned Squarespace platform with her course for sale.
Does your brand look nothing like your work?
Let’s fix that.