Evergreen Cafe
Sectors: Food & Beverage · Café
Location: Berkeley, CA
Services: Brand Identity & a Custom Illustrated Identity, Custom Squarespace Website, Squarespace Linktree, Email Marketing, Event Ticketing
Website: evergreenberkeley.com
The Challenge
Evergreen opened in June 2025 with a devoted in-person following, an active Instagram, and a calendar full of chef dinners, author nights, and artist receptions — but no website to send anyone to, and nowhere for that calendar to live. They had a logo and colors, but no digital presence that felt like the place itself — and the existing colors didn't even meet accessibility standards.
What We Did
We built Evergreen a distinctive digital home and the marketing system to keep it full. Three pieces:
Brand & illustration — grew their logo and palette into a full identity, anchored by custom illustrations of the café's own interior, art-directed for an organic, classic-Berkeley feel, and reworked the colors to meet accessibility standards.
An events-driven website + Linktree — a custom Squarespace site with a dedicated page for every dinner, author night, and art show (tickets or walk-in details on each), plus a Squarespace-native Linktree so their "link in bio" leads home instead of to a rented third-party tool.
Email marketing + a promotion engine — built from scratch in Mailchimp with a welcome series and an interest-segmented list, plus a rolling calendar that promotes each event across email, homepage banner, and Linktree in sync.
An integrated Square online store is in progress, extending the site from a place to learn about Evergreen into a place to buy.
See it live → evergreenberkeley.com
The Outcome
In the first month of active marketing, the events began selling out and the audience took off. The inaugural Sunday Supper — Chef Gizem Aldana's Turkish meyhane dinner — sold out every seat, driven by the coordinated email, homepage-banner, and Linktree push. The email list grew 170% in 6 months, and the first four email campaigns averaged a 37.6% open rate — well above the 21% norm. Evergreen now has a web home as distinctive as the café itself, plus the machinery to keep a full calendar of events in front of a steadily growing audience.
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In Short
A café with a loyal following but zero web presence now has a custom, illustrated Squarespace site, an accessible brand, and an email-and-events engine that sold out its first Sunday Supper and grew its list 170% in 6 months — with an online store on the way.
Running a café or events space with no digital home?
Let's build one that fills the room.