Lini LLC
The Challenge
Sylvia Bargellini runs Lini LLC, an Oakland consultancy that helps health tech IT and operations leaders roll out AI and other emerging technology without the chaos. She had a strong brand and professional photos, but her homepage didn't speak plainly to the leaders she wants to reach. Her mailing list sat in HubSpot's free plan, which couldn't send from her own domain or run an automated welcome series.
She needed a homepage that names her client's problem in their words, and a newsletter she could run on her own.
Sectors: Consulting · Health Tech
Location: Oakland, CA
Services: StoryBrand Copywriting, Homepage Wireframe & Rebuild, Squarespace Build, Basic SEO, Email Platform Setup (Kit), Email Deliverability, Branded Email Templates, Signup Forms, Welcome Email Series
Website: linicorp.com
What We Did
We rebuilt her homepage and set up her email marketing from the ground up, so the site and the inbox work together.
Homepage copy, StoryBrand style. We translated consulting language into the problem her clients feel ("operational chaos"), then laid out her three-step process, real case-study results, and client logos like iRhythm and Oculus.
Homepage rebuild. A new Squarespace homepage on her existing brand, with a client logo marquee, a case-study carousel, and search titles and alt text.
Email platform and deliverability. We moved her to Kit and set up SPF, DKIM and DMARC so her emails come from her own domain and land in the inbox.
Branded "Connect the Dots" templates. Two custom email templates in her colors and fonts, with a booking call to action and her signature built in.
Signup forms and welcome series. Kit signup forms on the site, her HubSpot contacts cleaned and imported, and a three-email welcome series that runs automatically for every new subscriber.
Training. A how-to video so Sylvia can write and send newsletters herself.
Email Template
Scroll the homepage 👇
Homepage
The Outcome
Sylvia now has a homepage that speaks to health tech leaders and a newsletter that runs on her own domain. New subscribers get the welcome series automatically, and she has kept sending her Connect the Dots newsletter on the template since April, from AI governance articles to her SF Tech Week workshop invites.
See it live → linicorp.com
Testimonial:
“I was struggling to tell my new business story, but Salaams and WeGo completely turned that around. They helped me redesign my homepage to perfectly capture what my business is all about. Their work, meant a spike in website traffic during the promotional conference we rolled the page out for as well as my average daily views went up. Additionally, I’ve received a decent amount of positive feedback on the clarity and professional aspects of the site. Salaams’ knack for understanding and translating my vision was the easiest and best part of this experience. I would absolutely recommend them to anyone needing a website refresh!”
-Sylvia Bargellini, Principal Strategist and Lini Founder
In Short
A consultant's homepage was rewritten around her ideal client, and her newsletter moved to a branded system she now runs on her own.
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