Rockdog
Sectors: Dog Training and Boarding
Services: Brand Identity, Website, Google Ads, and Review Strategy
The Challenge
Rockdog is a dog training and boarding business run by a trainer who had recently moved to Los Angeles and needed to establish herself in a very crowded local market. She had a logo, but no real branding or strategy. Her old website was messy, hard to navigate, and wasn’t bringing in leads. On top of that, she was paying a high monthly fee to a third-party company to run her Google Ads, but the results weren’t great.
She needed a real brand, a site that could convert, and an ad strategy that made sense for a local service business trying to stand out.
What We Did
We started by expanding her brand identity, using her logo as a base and building out a full visual system with colors, fonts, voice, and tone. Then we built a completely new website in Squarespace, using the StoryBrand framework to make the messaging clear and persuasive. We collaborated with an illustrator to develop custom graphics that made the site feel fun, professional, and unique.
From there, we completely rebuilt her Google Ads strategy. We targeted specific cities around Los Angeles using geo-specific language and created unique landing pages for each location. These pages were continuously optimized to improve performance over time. We also shifted her budget so that more money went into the ads themselves rather than into management fees.
To support her local SEO and build trust with potential clients, we also launched a Google Business review campaign. As a result, she now has over 70 five-star reviews.
Here’s what we focused on:
Built a full brand identity using her existing logo as a foundation
Designed and built a clear, branded Squarespace website with custom illustrations
Developed city-specific landing pages to support local Google Ads targeting
Took over ad campaigns, improved targeting, and significantly reduced her monthly spend
Ran a Google Business review campaign that helped her collect 71 five-star reviews
Helped position her as a trusted local provider in a highly competitive LA market
Before
After
The Outcome
Rockdog now has a brand and web presence that truly reflects the quality of her work. The website is clear, custom, and built to convert. Her Google Ads are bringing in consistent leads at a fraction of her old spend. The local landing pages are working, and her review presence builds instant trust with potential clients.
She’s successfully established herself in Los Angeles and continues to grow her client base through a strategy that’s working.
In Short
A full transformation that helped a new dog trainer break into a competitive market, build a real brand, and generate consistent leads through strong design, smart strategy, and local trust-building.
Testimonial:
"Everything looks amazing. You’re the f*cking best. I literally don’t know what I’d do without you—this page is bringing in so many leads it’s wild!"
-Natalie Gustaffson, Rockdog CA — Los Angeles, CA