Unfold Psychology
The Challenge
Unfold Psychology is a group practice with offices in San Francisco, Oakland, Corte Madera and San Jose, offering therapy, psychological assessments and forensic work. Their website had been redone several times and still wasn’t working. The menu had so many items it was impossible to navigate, pages were long and rambling, and much of the information was outdated or wrong. Rates and insurance were buried in PDFs, the free consultation wasn’t mentioned anywhere, and the “Book Here” button sent new visitors to a login page for existing clients. Our audit found only about two new clients a month were coming from the website, and Google Analytics had never been set up.
People who needed help couldn’t find what they were looking for, so they called with questions or left.
Sectors: Mental Health · Group Practice
Location: San Francisco Bay Area, CA
Services: Website Audit & Strategy, Information Architecture, Content Strategy & Copywriting, Keyword Research & SEO, Google Business Profiles, Web Design, WordPress CMS Development, Team Training
Website: unfoldpsychology.com
What We Did
We started with an audit and strategy, then rebuilt the site from the ground up: information architecture, content strategy, SEO, copy, design and development.
Information architecture. We reorganized the whole site around what people come for, with a short, clear menu and three paths from the homepage: therapy for yourself, help for your child or teen, and court or custody matters.
Content strategy and copy for every page. We rewrote the site page by page, turned long, rambling pages into short, scannable sections, and corrected outdated and wrong information.
SEO from the first draft. Every page was written from keyword research, with a proper heading hierarchy, meta titles and descriptions, location pages for each office, and every old URL redirected so rankings carried over. We also refreshed the Google Business Profiles for all four offices.
A full redesign. Every page was redesigned from scratch, with new photography sourced to match the practice.
Answers up front. A Rates & Insurance page, one Locations page for all four offices, FAQs on every service page, and a free 15-minute consult offered on every page.
A CMS the staff can run. Built in WordPress with a custom content system: clinicians, groups, offices, testimonials and FAQs are entered once, in one place, and update everywhere they appear.
A careful launch and handoff. Lead tracking on every form, call and text link, plus a plain-language guide and six short videos so the office team can make everyday updates themselves.
Before
Scroll the homepage 👇
After
The Outcome
The new site launched on September 9, 2026. In its first seven weeks, 41 consult requests came in through the website form, about 25 a month, and visitors tapped to call or text the practice 19 more times. At the time of our audit, about two new clients a month came from the website. On Google, the practice’s four Business Profiles now send about five times as many people to the website each month (about 54, up from 11) and bring in more than three times as many calls (about 7 a month, up from 2). And when a clinician joins, the team adds them once and they appear on their profile, Our Team, the menu and every service page they offer.
See it live → unfoldpsychology.com
In Short
A four-office practice’s sprawling website was reorganized, rewritten and rebuilt on a CMS its staff can update, and consult requests now come in every week.
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