Blue Oak Therapy Center
Sectors: Group Therapy Practice | Berkeley, CA
Services: Full Rebrand and Website Rebuild
The Challenge
Blue Oak Therapy Center is a long-standing group practice based in Berkeley, California. They’ve been doing important work in the community for decades, but their website didn’t reflect that. The old site was generic, outdated, and didn’t communicate who they were or what they offered. It lacked personality, clarity, and the kind of warmth and professionalism that defines the practice.
The site also didn’t have enough information for new visitors to understand their services, their team, or how to take the next step. Navigation was clunky and the overall experience didn’t support the meaningful work they’ve been doing for years.
What We Did
This was a full rebrand and site rebuild from the ground up. We wanted to create a digital home that truly felt like Blue Oak — something grounded, thoughtful, and representative of the people behind the practice.
Here’s what we focused on:
Developed a full visual identity including color palette, typography, and artwork
Wrote new copy across the site to reflect the voice and values of the practice
Designed a clean, intuitive site layout that highlights their services, clinicians, and community roots
Built the site to be easy to navigate and manage, with space to grow over time
Before
After
The Outcome
Blue Oak now has a website that matches the depth and care of their practice. It’s beautiful, easy to use, and gives potential clients a much clearer sense of who they are. The brand feels aligned, the content is clearer, and the entire experience is more welcoming and reflective of their values.
After years of working without an accurate online presence, they finally have a digital home that honors the work they’ve been doing.
In Short
A full rebrand and website rebuild that gave a respected Berkeley therapy center the online presence they deserve.
Testimonial:
"Everything looks amazing. You’re the f*cking best. I literally don’t know what I’d do without you—this page is bringing in so many leads it’s wild!"
-Natalie Gustaffson, Rockdog CA — Los Angeles, CA