

Crescent Diamond — Life Coach Squarespace Landing Page
Sectors: Life Coach & Facilitator
Services: Squarespace | StoryBrand Landing Page
The Challenge
Crescent Diamond is a life coach launching a new workshop — but wasn’t sure where to start. She needed a landing page to promote it, but also needed support clarifying the offer, shaping the message, and creating a page that would actually convert.
She had the vision and the content idea. What she needed was someone to help turn that into a compelling, strategic sales page.

What We Did
We started with a strategy session to clarify her goals and define the workshop offer. From there, we used the StoryBrand framework to create a clear, client-centered landing page that would speak directly to her ideal audience.
Here’s what we focused on:
Clarified the workshop offer and structured the page around audience transformation
Wrote conversion-focused copy that felt authentic and energizing
Chose photography that reflected Crescent’s style and spoke to the experience she was creating
Designed custom graphics to help key sections stand out and keep the page visually engaging
Built everything in Squarespace so she could easily update or reuse the layout for future workshops

The Outcome
The final page gave Crescent a professional, polished sales tool she could use right away. She was able to start sending it out via email, direct outreach, and social media — and felt more confident promoting her work now that her offering was clearly articulated and beautifully presented.
In Short
A clean, compelling sales page built to launch a brand-new workshop and help Crescent show up with confidence and clarity.

Testimonial:
"I wholeheartedly recommend Salaams to anyone in need of a website transformation, whether it's a complete overhaul of an existing site or the creation of a brand new one from scratch. Their expertise and dedication are truly impressive, making the entire process seamless and enjoyable. I was in the process of launching a new workshop to drive leads to my coaching practice and I needed someone to help create the website and also write the copy and create visuals. This partnership was super important for the workshop to do well and for my practice to grow. Salaams made the process easy and helped me understand what they were doing in the background. They created my launch page and met with me and incorporated my feedback very quickly. I was impressed by their creative ability to write and find my voice."
-Crescent Diamond, Life Coach & Facilitator